Why your kissing business away if you’re overlooking Web Page Load Speed.
Three years ago as bandwidth adoption grew web designers thought they didn’t need to optimise websites for speed as new super fast ADSL connections took the problem of download speed away…..then along came iPhones and a whole gaggle of Smart Phones. Now it’s not just a matter of wanting a website that loads quickly, you have to ensure your website loads quickly.
No one likes waiting forever for a website to download and multiple studies have shown you’ve got under 3 seconds to convince visitors that your website is good enough to do business with. If potential clients are spending that 3 seconds waiting to view your website… well that’s kind of like being on hold for an hour with a telco. It’s plain dumb business.
Not every business can afford to redesign their website from the ground up to ensure their website loads quickly but you can take inexpensive measures to make sure your website loads fast.
Each element of a web page, such as the images, text, forms, fonts, videos, backgrounds and slideshows all effect the download speed of your website. Taking some simple measures will help create happy visitors which in turn should mean more customers. Not only will you enhance the user experience of your website but you will also positively effect your Google rankings as Google has officially stated they give preference to websites whose pages load quickly. See Google’s post from mid 2010.
There are two aspects of page load speed that every website needs to worry about: Server Speed & Onsite page load speed.
#1 Only use a Reliable Web Host: Server speed relates to how quickly a server via your web host can respond to requests from visitors to view your page webpage. The more quickly a server responds to visitors requests the quicker the web pages download. That’s why it is vitally important to only use a reliable web host that has the adequate infrastructure to handle your needs.
#2 Choose the Correct Web Hosting Package: Ensure you have researched what you need in terms of bandwidth and data size. As with everything in life you get what you pay for so a super budget shared web hosting package will be just that – a budget package that might be fine for your needs or it might severely hinder your business so always do you homework.
#3 Server Location: Believe it or not but using an overseas web host will slow your websites download speed by up to 1 second so if you are conducting business in Australia then you need an Australian Web host.
Onsite page load speed:
Page load speed refers to how quickly a web browser can read and download the page’s content so the visitor can view the website as it is intended. There are many things that affect the speed of your website. Some are easy to fix, whilst others take a level of commitment.
#4 Resize your images: Are all your images resized for the web? Often people load up large images thinking it won’t be an issue but this is the single biggest reason why websites load slowly.
#5 Slideshows: How many slideshows does your website have? Are the images used in the slideshow resized? Are you using too many images in your slideshow?
#6 Watch your home page: Are there too many flashy things going on? Try and keep the noise down on your website, especially the home page.
#7 Fancy Fonts: If you are using more than 2 types of fonts in your website then this factor can severely affect your website.
#8 External programs: If you are using a large amount of external programs that are embedded on your website then this will affect page load speed adverselty. Things such as Google Adwords, plugins galore, Twitter streams, Facebook connections, pop-up contact forms are often the biggest issues.
#9 Install CloudFlare: Here are Rack Servers all our web hosting packages ome with CloudFlare for free which allows our clients to cache their websites without too much technical knowledge.
#10 Install a caching program: If you use WordPress there are several types of caching progams that can successfully impact your page load speed.
#11 Clean Code: Ensuring your website has clean code that complies with WC3 standards will assist with download speed though this can be a huge job depending upon your web designer.
We have just shown you several different ways to optimise your website for faster page load speeds, however there are a multitude of other ways to get your website up to speed.
If you want to know more about how best to optimise your website my not give us Rack Servers call 1300 975 334